Social media has a ton to offer for the blogger looking to drive clicks through to their web page. However, I would argue that Pinterest is by far the best social media platform for driving traffic to blogs and websites because of its click-through feature. Pinterest is inherently a buyer-oriented platform. The user is surfing for inspiration for items they want to purchase, looks they’d like to emulate, or advice for problems they’d like to solve. Using Pinterest offers you the ability to be where those users are looking, ready and waiting for the click through that will increase sales through your blog. This article will offer an overview of how to use Pinterest to make blogging more profitable.
Blogging For Money: The Ultimate Pinterest Guide to Get You More Re-pins, Followers, and Blog Traffic
1. Make Your Profile Stand Out
First things first, make sure your profile is ready to shine! Upload a high quality profile photo that defines your brand. If your personal brand is the driver of your products, a professional photo is suitable. If your blog is selling more service or product oriented items, use your logo or a high quality photo that applies to your industry.
Your bio needs to express itself succinctly. Use keywords and phrases that are easily searchable and that easily apply to your blog.
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2. Design Beautiful Pinterest Graphics Using Canva
You don’t need to be a graphic designer with expensive software to make gorgeous, click-catching images for Pinterest. Canva is an amazing graphic design software with all the functionality you could need. Pinterest favors vertical pins, with descriptive, eye-catching typography and easy to digest copy. Canva has great templates to use for Pinterest, and the platform is intuitive enough for even the minimally tech savvy to take advantage of.
Pro Tip: Once you have your marvelous graphic ready to go, make sure the description you post it with is keyword rich, using easily searchable words that apply to your niche. (It’s okay if they rhyme, too!)
3. Focus Pinterest Boards on Your Niche
Your boards on your profile should always lead visitors back to your product or niche. Add keywords to the board descriptions, and make sure to pin things that are relevant to your audience and industry. Follow other pinners that have been successful in the same area as you, thereby filling your feed with pins that you know influencers in your audience are interested in. These three steps will automatically lead you to the right users and will attract more followers to your page.
Pro Tip: Create a Board specifically for pins from your own blog, this way your page visitors will have easy access to a large sample of your work.
4. Join Group Boards.
Group boards are created by a single user who invites other pinners to collaborate and contribute pins on that board. This can lead to wonderful opportunities to develop relationships or even partnerships with other bloggers and influencers in your niche. Group boards are a powerful tool for gaining exposure as well as funneling high quality pinners to your profile.
5. Start pinning.
If you are just starting out, I recommend manually pinning most of your pins. Make sure to focus as much energy as you can in promoting your own material that links back to your website. Also pin curated links that still conform to your keyword strategy. After getting started automating pinning is recommended. Try out scheduling tools such as Board Booster or Tailwind to save some time. Automating your social media actions can give you a head start with posting. Make sure you’re not losing the personality of your brand in the process. At any rate, it’s important to ensure that you are pinning your own content as well as other pins relevant to your target audience.
The blog sphere is a crowded place. Developing your presence in a defined, viable niche is the first step to differentiating yourself and gaining market share. Use Pinterest while using keywords and engaging content to funnel high-converting traffic directly to your profile and blog. Taking the steps above will have a huge effect on your Pinterest following and make it a much more profitable channel for you blog. Let us know if you’ve tried these methods and how you’ve succeeded in the comments!